According to a Google report, duplicate content can be found across 60% of the Internet.

 

Google report

The world we live in now is quite unusual. And as time passes, we observe more surprising positions emerging in the tech sector.

Duplicate content is gradually but certainly becoming a huge worry for obvious reasons, according to a new analysis by Google. Gary Illyes from Google posted the PowerPoint during the Google Search Central Live event in Singapore a while back.

This specific slide was taken from a tweet sent by Kenichi Suzuki, who just so happened to be there at the event where such a startling revelation was made. Many people even started to ask what the dominant search engine Google thought was duplication.

About 60% of the Internet is duplicate. @methode
#SearchCentralLive pic.twitter.com/jcuu1qrSKQ

— Kenichi Suzuki🇺🇦鈴木謙一 (@suzukik) November 24, 2022

Some people questioned if this meant a precise copy of the material, a comparable match, a similar subject, HTML, or even something else. Keep in mind that there are countless possibilities.

The dominant search engine has stated that there is a wealth of information and that this gives it a wide range of alternatives for what to rank and what not to. The staggering 60% statistic further demonstrates Google's enormous selection. Therefore, you must create content that is different from and more valuable than what is currently available online.